Taking a SaaS startup’s narrative all the way to a national policy win.
S Situation
A young technology company had a data-driven platform for housing-health assessment. Its biggest market required public awareness, founder credibility, and federal-level trust, all built from a standing start.
- Client
- Hayward Score · healthy-homes SaaS
- Role
- Director, Exec Comms & Public Affairs
- Sector
- Technology · Federal
T Task
Build the campaign that would earn that trust and carry it to a federal outcome.
- Campaign narrative, visual systems & messaging architecture
- Creative direction across designers, content creators & media vendors
- National media relations & press engagement
- Congressional & DoD briefings
A Action
Read full remarks →
Selected Executive Messaging Sample
Senators, thank you for taking this meeting. I want to speak plainly, because this issue needs urgency.
Military families will tolerate a great deal in service to this country. They tolerate uncertainty, back-to-back moves, missed birthdays, and strain on marriages. They understand sacrifice. But they should never have to tolerate a home that is making them and their families sick.
Here is the truth that should sit at the center of this conversation: we breathe 20 breaths a minute. That is roughly 23,000 breaths a day. Those cannot be delayed or ignored. Service members and their families take them in while sleeping, folding laundry, helping a child get ready for school, or trying to rest before the next shift, deployment, or move.
If the air in that home is contaminated by mold, dampness, particulates, chemicals, or poor ventilation, then the harm is not occasional. It is constant, intimate, and unavoidable. And when that happens, the damage does not stay inside the walls of the house. It reaches into the mission. It reaches into concentration, sleep, morale, family stability, retention, and trust in command. A service member cannot fully focus on readiness if their child is sick at home and they suspect the house is the reason.
Military families do not need to be studied to death. They need to be protected. They do not need another carefully worded assurance that someone is looking into it. They need clean air, dry walls, honest inspections, fast remediation, and independent oversight. If this Committee acts with urgency, it can strengthen readiness and restore trust.
Excerpt from prepared remarks.
National Media Coverage
R Result
